The Google Local 3-Pack gets 42–44% of local search clicks. Most AC companies aren't in it.
Flowjoy Studio builds the brands, websites, and AI tools UK air conditioning businesses use to win more commercial work.
source: Semrush 2025 local-search click-share data
We do great work but people can't find us online.
Our website is embarrassing but I don't have time to sort it.
We rely on Checkatrade too much. They keep putting prices up.
I've never had anyone show me proof that marketing actually works.
We only work with UK air conditioning businesses
We don't work with plumbers, electricians, or "the trades" in general. We work with UK air conditioning businesses, and nobody else. We know why TM44 inspections open the door to maintenance contracts. We know a facilities manager searching for a VRF specialist won't ring a firm whose website leads with home splits. And we know your F-Gas and REFCOM credentials should be doing sales work on your homepage, not sitting in a drawer. That focus is the point. Our benchmarks, our copy, and our advice come from the AC sector, not from a generic marketing playbook stretched to fit it.
What makes us different
We price in your numbers
An SEO retainer that puts you in front of commercial buyers typically works out at around a 1.2% fee on the enquiry value it generates. Every price is framed against the jobs it wins you, not the hours we spend.
15+ years of experience, now focused on one industry
The 15+ years covers brands, campaigns, and websites built across many sectors. Bringing all of that to UK air conditioning, and nothing else, is the recent and deliberate part.
Proprietary industry data
Our benchmarks come from real research into UK AC businesses: review counts, ranking positions, and market data we track ourselves. Not generic marketing statistics borrowed from somewhere else.
We build assets, not dependencies
You own the website, the SEO foundation, and the AI tools we build for you. If you left us tomorrow, all of it keeps working and keeps belonging to you.
Built for how people search now
AI Overviews, the AI answers Google now shows above the results, now appear on roughly half of all Google searches (BrightEdge, March 2026), and the Local 3-Pack still takes the largest share of local clicks. We build for both, so you show up wherever your next commercial client is actually looking.
Packages
- A professional website built to convert the commercial buyer, not just the homeowner
- A brand refresh so you look as credible online as your engineers are on site
- Local SEO foundations set up correctly, starting with your Google Business Profile
- Everything in Starter, plus an ongoing local SEO retainer targeting the Local 3-Pack for commercial terms
- A review system that turns every finished job into visible proof on Google
- Monthly plain-English reporting: what moved, what we did, and what it means for enquiries
- Everything in Growth, plus AI tools: an out-of-hours chatbot and visibility in AI search results
- Seasonal Google Ads campaigns timed to the AC demand cycle
- Built for businesses chasing tenders and PPM contracts, where digital credibility is checked before you're shortlisted
How the UK AC industry actually performs online
Each year we benchmark UK air conditioning businesses on the things that win commercial work online: Local 3-Pack presence, review counts and ratings, website quality, and AI search visibility. The result is the UK AC Industry Digital Report. Leave your email address and we'll send you the next edition when it's published, along with the headline findings.
Process
Discovery call
Proposal
Build
Retainer