Your engineers do commercial-grade work. Your website still looks residential.
Flowjoy Studio builds the brands, websites, and AI tools UK air conditioning businesses use to win more commercial work.
“We do great work but people can't find us online.”
“Our website is embarrassing but I don't have time to sort it.”
“We rely on Checkatrade too much. They keep putting prices up.”
“I've never had anyone show me proof that marketing actually works.”
We only work with UK air conditioning businesses
We don't work with plumbers, electricians, or "the trades" in general. We work with UK air conditioning businesses, and nobody else. We know why TM44 inspections open the door to maintenance contracts. We know a facilities manager searching for a VRF specialist won't ring a firm whose website leads with home splits. We know 42% of local searches end with a click inside the Google Local 3-Pack, and most AC company websites aren't in it. And we know your F-Gas and REFCOM credentials should be doing sales work on your homepage, not sitting in a drawer. That focus is the point. Our benchmarks, our copy, and our advice come from the AC sector, not from a generic marketing playbook stretched to fit it.
15+
Years of brand, web, and campaign experience, now focused on one industry
1
Industry we work with: UK air conditioning businesses, exclusively
42%
Share of local searches that click a Local 3-Pack result (Backlinko, March 2026)
1.2%
Typical retainer fee as a share of the commercial enquiry value it generates
What makes us different
We price in your numbers
An SEO retainer that puts you in front of commercial buyers typically works out at around a 1.2% fee on the enquiry value it generates. Every price is framed against the jobs it wins you, not the hours we spend.
15+ years of experience, now focused on one industry
The 15+ years covers brands, campaigns, and websites built across many sectors. Bringing all of that to UK air conditioning, and nothing else, is the recent and deliberate part.
Proprietary industry data
Our benchmarks come from real research into UK AC businesses: review counts, ranking positions, and market data we track ourselves. Not generic marketing statistics borrowed from somewhere else.
We build assets, not dependencies
You own the website, the SEO foundation, and the AI tools we build for you. If you left us tomorrow, all of it keeps working and keeps belonging to you.
Built for how people search now
AI Overviews, the AI answers Google now shows above the results, now appear on roughly half of all Google searches (BrightEdge, March 2026), and the Local 3-Pack still takes the largest share of local clicks. We build for both, so you show up wherever your next commercial client is actually looking.
Packages
From £3,500
A professional website built to convert the commercial buyer, not just the homeowner
A brand refresh so you look as credible online as your engineers are on site
Local SEO foundations set up correctly, starting with your Google Business Profile
From £6,500
+ £750/mo
Everything in Starter, plus an ongoing local SEO retainer targeting the Local 3-Pack for commercial terms
A review system that turns every finished job into visible proof on Google
Monthly plain-English reporting: what moved, what we did, and what it means for enquiries
From £9,500
+ £1,800/mo
Everything in Growth, plus AI tools: an out-of-hours chatbot and visibility in AI search results
Seasonal Google Ads campaigns timed to the AC demand cycle
Built for businesses chasing tenders and PPM contracts, where digital credibility is checked before you're shortlisted
How the UK AC industry actually performs online
Each year we benchmark UK air conditioning businesses on the things that win commercial work online: Local 3-Pack presence, review counts and ratings, website quality, and AI search visibility. The result is the UK AC Industry Digital Report. Leave your email address and we'll send you the next edition when it's published, along with the headline findings.
Process
Discovery call
Proposal
Build
Retainer
From the blog
Choosing an AC Marketing Agency: Six Questions That Matter
Every UK "choosing a marketing agency" guide is written for any small business. Every HVAC agency guide is written for the US market. Neither one asks about F-Gas or REFCOM.
Stop Renting Leads: Checkatrade Alternatives for Commercial AC Work
Every "Checkatrade alternative" online just points to another directory. The one that works: a Local 3-Pack presence, reviews, and a website that finally looks like the commercial-grade work you do.